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BMW Individual Sculpture User can choose their favourite materials Inside the sculpture the robot collects the visitors choice
BMW Individual Sculpture
BMW Individual Sculpture
BMW Individual
 
MESO Digital Interiors GmbH
Gutleutstraße 96
60329 Frankfurt am Main
++49 69 2 40 00 30
ow@meso.net
  • Project: BMW Individual
  • Date: August 2011 - September 2011
  • Client: BMW AG, München
  • Partner: MKT AG, Mutabor
  • Location: Frankfurt

Located in the center of this gleaming sculpture the tireless robot sorts the samples of the BMW Individual materials.

MESO realized the interaction screen and heart of the sculpture, where the user can browse, filter and choose from the multitude of material combinations.

The program transmits the current choice to the robot with an ingenious protocol in real-time. This ensures the placement of the right materials in the presentation slots.

To increase the user experience the screen additionally shows a live camera image which is tinted with the individual colours of the visitors choice. The resulting image and information about the individual material combination can be taken along via email.

The BMW Experience Exhibits projects was awarded the Red Dot Design Grand Prix 2012, ADC Silver 2013 and the German Design Award 2014.

The MESO-Team: Sebastian Oschatz, Katharina Mayrhofer, David Brüll

 
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