Sometimes games just have to be physical, so Ferrero Russia produced a “real” dice game for their Kinder Pinguí brand.
But at least the online promotion was digital, so we arranged the small animation you can see above to bring the ol’ paperback game to life. The game was then promoted in all major cities, like Москва, Санкт-Петербург, Ярославль, Новосибирск, Красноярск, Омск, Екатеринбург, Ростов, Саратов, Воронеж, Волгоград, Краснодар, Самара, Казань, Нижний Новгород, Уфа and Тольятти where you could buy an 8-pack and receive the game after sending in a coupon.