| kinder pinguí |
kinder pinguí is a chilled chocolate bar by international food company Ferrero. The product is represented by blue penguin that appears in TV-spots an on the product packaging. MESO Web Scapes was asked to develop an innovative website concept, at a time when the company was not really using their product websites as promotion platforms.
We created a groundbraking website hosting a multiuser world of penguins, complete with chat, edutainment and games for children and parents, which was a very unusual approach for the company.
But the product team at Ferrero with head of product Thorben Lang supported the idea and even enabled us to bring up a new, more modern peguin character and to start developing more complex games. Later we also added offline games, CD-Roms and character creation/animation as full new media service for the product.
The style of the website tries to create a charming and playful feeling, with cute little characters, beautiful illustration, with a strong influence by Christopher Fellehner” of the renowned illustration team Labor, Frankfurt.
Currently the website design and technology is even adopted for the Russian branch of Ferrero kinder pingui, where it should help to promote the product in the huge Russian market. Go ahead, little Pinguí!
These are characters of the penguins we developed for use on the kinder pinguí website
A penguin has to dive in the ocean, keep away from poisonous fish and anchors and try not to run out of air! This is a fun game that is part of the “kinder pinguí” product promotion we do for Ferrero Germany.
Kinder-pinguí.de Sofortgewinnspiel.
Kinder-pinguí multiuser environment.
A snow island playground designed and delevoped for a CD-ROM giveaway in family packs of chocolate bars.
Kinder-pinguí Promotion “Weltraum”.
Kinder-pinguí TV-Spot “MakingOf”.
Kinder-pinguí.de Fusball Promotion.
