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The Carwalk was the center piece of the festhalle at IAA07 The Carwalk was the center piece of the festhalle at IAA07 The Carwalk was the center piece of the festhalle at IAA07 The Carwalk was the center piece of the festhalle at IAA07 The Carwalk was the center piece of the festhalle at IAA07 The Carwalk was the center piece of the festhalle at IAA07 Digital Explainer Tables with media library markup features Digital Explainer Tables with media library markup features Presafe Exhibit with 2 movable monitors and force feedback F700 Explainer Setup with "Minority Report"-Style Ex F700 Explainer Setup with "Minority Report"-Style Ex F700 Explainer Setup with "Minority Report"-Style Ex F700 Explainer Setup with "Minority Report"-Style Explainer Interface F700 Explainer Setup with "Minority Report"-Style Explainer Interface Performance optimization
The Carwalk was the center piece of the festhalle at IAA07
The Carwalk was the center piece of the festhalle at IAA07
Exhibits and LED Programming for Mercedes Benz
 
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Tags

  • Project: Exhibits and LED Programming for Mercedes Benz
  • Date: September 2007
  • Client: Mercedes Benz AG
  • Contractor: Atelier Markgraph GmbH
  • Location: Frankfurt am Main

Under the creative lead of and commissioned by Atelier Markgraph MESO Digital Interiors provided software for many exhibits at the award winning booth by Atelier Markgraph for Mercedes Benz at IAA 2007 in Frankfurt am Main.

MESO was also involved in the content development of the giant LED carwalk at the center of the Festhalle, whose software was prototyped and developed with vvvv.

Digital Explainer Tables allowed Daimler engineers to browse a huge media library and annotate animated graphics while explaining the many new features of the new engines to the public. The special F700 Explainer Interface was equipped with a touch sensitive projection surface to give a slick and futuristic presentation of the new features of the concept car.

 
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