The Carwalk was the center piece of the festhalle at IAA07
| Exhibits and LED Programming for Mercedes Benz |
Under the creative lead of and commissioned by Atelier Markgraph MESO Digital Interiors provided software for many exhibits at the award winning booth by Atelier Markgraph for Mercedes Benz at IAA 2007 in Frankfurt am Main.
MESO was also involved in the content development of the giant LED carwalk at the center of the Festhalle, whose software was prototyped and developed with vvvv.
Digital Explainer Tables allowed Daimler engineers to browse a huge media library and annotate animated graphics while explaining the many new features of the new engines to the public. The special F700 Explainer Interface was equipped with a touch sensitive projection surface to give a slick and futuristic presentation of the new features of the concept car.