After the award winning show 2008 at the Internationale Funkausstellung Berlin (IFA), Siemens continued to work with the creative team Franken Architekten, hauser lacour and MESO Digital Interiors to further improve and enrich the presentation at IFA 2009.
MESO was contracted to deliver all of the exhibits shown in 2008 and to develop a series of additional exhibits. For the development of the 28 didactic and playful exhibits MESO was forced to dive deep into the world of household appliances, learning everything from the operating modes of refrigators and washing machines to coffee machines and vacuum cleaners, which proved to be an amazing world of its own.
A didactic and entertaining table displaying the history and technology behind Siemens vacuum cleaners. Iteractive exhibits show the history of floor caring, the different kinds of dust, the new highly efficient wind turbine, a system for choosing the right model and an overview about the Siemens technologies. Several cleaners have been prominently mounted onto TFT monitors vacuuming their unique selling propositions.
Consisting out of five touch screen stations, the energy efficiency area showed the improvements Siemens engineers have been included in different areas of household areas.
For the home laundry area MESO created an exhibit to display the latest innovations for washing machines. A shirt was fixed in a water basin. Computer controlled air pumps at the bottom of the exhibit pumped bubbles in the exhibit to simulate the washing program. A back projection applied various colorful virtual stains on the shirt. Through 16 touch sensors behind glass the visitor could not only choose the kind of stain but also the adequate washing program to remove this stain from the shirt.
A three monitor exhibit allows visitors to explore the TouchSlider and DiscControl intrerfaces of Siemens stoves. Visitors were able to use the interfaces to learn more about their advantages.
The dish washer exhibit worked similar to the Home Laundry exhibit. Plates were fixed on a vertical surface. Water was pumped over the tables to simulate the washing process. Touch sensors allowed to select different animations on the tables showing the benefits of Siemens latest products.
To demonstrate the effect of Siemens latest innovation Zeolith – a substance accelerating the drying process – a high definition monitor was installed in one of the booth walls. By pressing and releasing a touch sensor, the monitor allowed the visitors to explore the effectiveness of Zeolith.
The latest no-frost innovation was demonstrated with the help of a cooled interactive touch foil applied to one of the booth walls and a backward projection. The image and information displayed feeled cold and frozen till a visitor touched the interactive foil and “melted” the virtual ice away to gain a look on the information.
One of the highlight certainly was the interactive table presenting Siemens World of Coffee to the public. This is shown in more detail on a separate page:
MESO Digital Interiors developed an interactive table for Siemens at Internationale Funkausstellung Berlin 2008 for the presentation of Siemens new coffee maker.
All exhibits were controlled by separate computers. The software used for the controlling of projection, capacitive touch screens and computer was the multipurpose toolkit vvvv.
Architecture and Interior Design: Franken Architekten&; Communication and Graphic Design: Ade Hauser Lacour; Exhibit Construction: Metron
The Meso Team: Sebastian Oschatz, Max Wolf, Katharina Mayrhofer, David Brüll, Nils Buhlert, Paul Scheytt, Philipp Lorenz, Tobias Schinko, Matthias Zauner, Alexander Balzien